https://apropriaday.com Day Bernardino | estratégia ✶ redação ✶ conteúdo Wed, 30 Apr 2025 19:24:05 +0000 https://apropriaday.com en https://apropriaday.com/index Tue, 13 Feb 2024 16:01:28 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/index .container{ height: 100%; } .grid-container { display: grid; grid-template-columns: repeat(2, 1fr); height: calc(100vh - 8rem); grid-gap: 2rem; } .grid-item { border: none; } .break { display: inline; } .esquerda { display: flex; flex-direction: column; justify-content: space-between; width: 80%; } .meio { display: flex; align-items: flex-end; } .imagem { background-image: url('https://freight.cargo.site/w/1080/q/94/i/6863225afae19ad94519e05306ded3d927338225bd0783d381d2a0da4d303ed6/209048147_307917344364896_8466853082575986373_n.jpg'); background-size: cover; height: 100%; padding: 2rem; background-position: center; border-radius: 2rem; } @media (max-width: 1300px) { .break { display: none; } } @media (max-width: 900px) { .grid-container { grid-template-columns: 1fr; grid-auto-rows: minmax(100px, auto); height: 100%; } .esquerda { width: 100%; height: 700px; } .imagem { height: 600px; } } Dayeny Bernardino .cls-1 { fill: #fff; stroke-width: 0px; } ︎ .cls-1 { fill: #fff; stroke-width: 0px; } ︎ .cls-1 { fill: #fff; stroke-width: 0px; } ︎ .cls-1 { fill: #fff; stroke-width: 0px; } Oi, pode me chamar de Day! Eu planejo e crio conteúdos autênticos usando a linguagem nativa de cada plataforma. Tenho muita experiência em AON, projetos especiais, relação com influenciadores, pautas quentes e cobertura em tempo real.&nbsp; Minha trajetória profissional me tornou uma criativa com pensamento estratégico. Sou curiosa, observadora e tenho a pesquisa e a sensibilidade como bases de tudo que eu faço. Já trabalhei com grandes marcas como Bradesco Prime, O Boticário, ELLE, Neosaldina, Neo Química, Buscofem e Santander.&nbsp; https://apropriaday.com/Lilac-boticario Wed, 24 Apr 2024 01:45:28 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/Lilac-boticario Início︎︎︎ Lilac ︎ O Boticário No lançamento de Lilac, nossa missão era traduzir em conteúdos os principais claims da linha: o cuidado e a delicadeza. Para isso, fizemos uma parceria com uma floricultura que viralizou nas redes e distribuimos buquês com as flores que inspiram a fragrância pelas ruas de São Paulo. Além disso, reunimos um squad de influenciadoras pra explicar a família olfativa de um jeitinho mais acessível no Twitter.Agência: W3haus DC: Marcelle Ferrari DA: Renata CoelhoMinhas funções: estrategista de conteúdo, roteirista e redatora.Saiba mais sobre o projeto clicando aqui ou&nbsp;aqui. <img width="552" height="982" width_o="552" height_o="982" data-src="https://freight.cargo.site/t/original/i/6df0b8eeebf27b0dde48de6d5882760aaa3e0af0d4f72d148b8773c5f0afdc55/Snapinsta.app_video_10000000_944121570497842_9217401282111837987_n-4.gif" data-mid="209607498" border="0" src="https://freight.cargo.site/w/552/i/6df0b8eeebf27b0dde48de6d5882760aaa3e0af0d4f72d148b8773c5f0afdc55/Snapinsta.app_video_10000000_944121570497842_9217401282111837987_n-4.gif" /> <img width="608" height="1080" width_o="608" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25667c2b73d1c22f2865a127ff6a1b16e287ac010eac955c0e0bb3efd863a8bf/BOTI_LILAC_INFLU_ON_1204_17H30.gif" data-mid="211314730" border="0" src="https://freight.cargo.site/w/608/i/25667c2b73d1c22f2865a127ff6a1b16e287ac010eac955c0e0bb3efd863a8bf/BOTI_LILAC_INFLU_ON_1204_17H30.gif" /> <img width="588" height="1046" width_o="588" height_o="1046" data-src="https://freight.cargo.site/t/original/i/f0cb6e381ea05ff4f6c382f6a4cd531f1f10e503134e99e28897198e8673f09d/Snapinsta.app_video_10000000_944121570497842_9217401282111837987_n-5.gif" data-mid="209607728" border="0" src="https://freight.cargo.site/w/588/i/f0cb6e381ea05ff4f6c382f6a4cd531f1f10e503134e99e28897198e8673f09d/Snapinsta.app_video_10000000_944121570497842_9217401282111837987_n-5.gif" /> <img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/464c0c965af55be373ae5fb32f9b4f31ba07b51d6f0601df668d083f020d6f20/Snapinsta.app_video_10000000_944121570497842_9217401282111837987_n-6.gif" data-mid="209608644" border="0" src="https://freight.cargo.site/w/576/i/464c0c965af55be373ae5fb32f9b4f31ba07b51d6f0601df668d083f020d6f20/Snapinsta.app_video_10000000_944121570497842_9217401282111837987_n-6.gif" /> <img width="1194" height="454" width_o="1194" height_o="454" data-src="https://freight.cargo.site/t/original/i/29be9e1ed6c948aca3fa41adf399c2d72d93641a42d9d6c414fd2f091f7911f7/Screenshot-2024-05-31-at-18.31.36.png" data-mid="212120650" border="0" src="https://freight.cargo.site/w/1000/i/29be9e1ed6c948aca3fa41adf399c2d72d93641a42d9d6c414fd2f091f7911f7/Screenshot-2024-05-31-at-18.31.36.png" /> <img width="1180" height="998" width_o="1180" height_o="998" data-src="https://freight.cargo.site/t/original/i/0899c673c01bc0ee1f4176bd240307552b9312bcb9f69345e2c36ef81948daf5/Screenshot-2024-05-31-at-19.05.38.png" data-mid="212121866" border="0" src="https://freight.cargo.site/w/1000/i/0899c673c01bc0ee1f4176bd240307552b9312bcb9f69345e2c36ef81948daf5/Screenshot-2024-05-31-at-19.05.38.png" /><img width="1186" height="766" width_o="1186" height_o="766" data-src="https://freight.cargo.site/t/original/i/30ff34b212f5528bd00082ec032f29a1926e0a838c64980a6b96ea814e894493/Screenshot-2024-05-31-at-18.29.02.png" data-mid="212120682" border="0" src="https://freight.cargo.site/w/1000/i/30ff34b212f5528bd00082ec032f29a1926e0a838c64980a6b96ea814e894493/Screenshot-2024-05-31-at-18.29.02.png" /> <img width="1188" height="720" width_o="1188" height_o="720" data-src="https://freight.cargo.site/t/original/i/ce986cd70c1d8f1b741b7543c1a74cafdc13960852e8cbcdb379aea55cd1bb61/Screenshot-2024-05-31-at-18.34.41.png" data-mid="212120691" border="0" src="https://freight.cargo.site/w/1000/i/ce986cd70c1d8f1b741b7543c1a74cafdc13960852e8cbcdb379aea55cd1bb61/Screenshot-2024-05-31-at-18.34.41.png" /><img width="1182" height="1366" width_o="1182" height_o="1366" data-src="https://freight.cargo.site/t/original/i/9191467175f5b0da611099fb15a3b05f66e796e656d2159862dc4738437a796f/Screenshot-2024-05-31-at-18.28.44.png" data-mid="212120647" border="0" src="https://freight.cargo.site/w/1000/i/9191467175f5b0da611099fb15a3b05f66e796e656d2159862dc4738437a796f/Screenshot-2024-05-31-at-18.28.44.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ee77f16af31829a0843292401758112448ac330cd338447b3c9204440f5d5c3/Design-sem-nome.png" data-mid="211316146" border="0" src="https://freight.cargo.site/w/980/i/6ee77f16af31829a0843292401758112448ac330cd338447b3c9204440f5d5c3/Design-sem-nome.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ce7e3ac023722ce8c50d2680bf80a25b1a50992add63a8d7ad3a330ff3121ad/Design-sem-nome-4.png" data-mid="211318909" border="0" src="https://freight.cargo.site/w/980/i/9ce7e3ac023722ce8c50d2680bf80a25b1a50992add63a8d7ad3a330ff3121ad/Design-sem-nome-4.png" /> Anterior Início Próximo https://apropriaday.com/Cereja-rouge-boticario Wed, 30 Apr 2025 19:24:05 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/Cereja-rouge-boticario Início︎︎︎ Nativa SPA Cereja Rouge ︎ O Boticário Nativa SPA Cereja Rouge é uma linha do Boticário que tem a proposta de melhorar a textura da pele e estimular a sensualidade feminina.Nosso maior desafio era gerar desejo pelo ingrediente principal, a cereja, de maneira inovadora e ocupar o território da sensualidade. Como solução criativa, criamos o #MoodSexyCherry para envelopar conteúdos e experiências exclusivas e contamos com a participação da Cleo para ampliar a mensagem. Ela conectou todas as fases do lançamento, desde mudar a própria bio do instagram até dirigir um ensaio sensual com a comunidade da marca.&nbsp;Agência: W3haus Head de Conteúdo: Yasmin MatosMinhas funções: estrategista de conteúdo e redatora.Saiba mais sobre o projeto clicando aqui. <img width="1170" height="921" width_o="1170" height_o="921" data-src="https://freight.cargo.site/t/original/i/b910110ec9cd0e097658f79641a4a598c5439ef9c3c032a6b73813169cd6174e/1731589220594.jpeg" data-mid="233163449" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/b910110ec9cd0e097658f79641a4a598c5439ef9c3c032a6b73813169cd6174e/1731589220594.jpeg" /> <img width="1170" height="2017" width_o="1170" height_o="2017" data-src="https://freight.cargo.site/t/original/i/fae6c1983929612e08b57a61a2c4058f7853ab255e7cc99b81b1f4690bdaad36/1731589221218.jpeg" data-mid="233163450" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/fae6c1983929612e08b57a61a2c4058f7853ab255e7cc99b81b1f4690bdaad36/1731589221218.jpeg" /> <img width="1170" height="2063" width_o="1170" height_o="2063" data-src="https://freight.cargo.site/t/original/i/13e610e912b0d1446f40f3127afa8474ac9104df8089f173a214d1241b9a6032/IMG_3470.jpg" data-mid="233200072" border="0" src="https://freight.cargo.site/w/1000/i/13e610e912b0d1446f40f3127afa8474ac9104df8089f173a214d1241b9a6032/IMG_3470.jpg" /> <img width="1170" height="2054" width_o="1170" height_o="2054" data-src="https://freight.cargo.site/t/original/i/c4f75872a77e1df8d3a5c8cb164e961b3c0fec5b4462a552add26d97b8414323/IMG_3469.jpg" data-mid="233200071" border="0" src="https://freight.cargo.site/w/1000/i/c4f75872a77e1df8d3a5c8cb164e961b3c0fec5b4462a552add26d97b8414323/IMG_3469.jpg" /> <img width="1170" height="2132" width_o="1170" height_o="2132" data-src="https://freight.cargo.site/t/original/i/a4c5951c868e113c3fd4ca24d7c02124f1cd2e368f45ea7a1a4a0ab5235822bd/IMG_3472.jpg" data-mid="233200073" border="0" src="https://freight.cargo.site/w/1000/i/a4c5951c868e113c3fd4ca24d7c02124f1cd2e368f45ea7a1a4a0ab5235822bd/IMG_3472.jpg" /> <img width="1170" height="2068" width_o="1170" height_o="2068" data-src="https://freight.cargo.site/t/original/i/48e498d39d2fce0f4780692d3c09f6b283853418013cb30d2774a3d808c0b1b1/1731589221049.jpeg" data-mid="233163574" border="0" src="https://freight.cargo.site/w/1000/i/48e498d39d2fce0f4780692d3c09f6b283853418013cb30d2774a3d808c0b1b1/1731589221049.jpeg" /> <img width="1170" height="2384" width_o="1170" height_o="2384" data-src="https://freight.cargo.site/t/original/i/a9087674f03afe23dc3e8feb35136ffb75e100b1f54c39563216f79f29d1db8d/1731589221103.jpeg" data-mid="233163573" border="0" src="https://freight.cargo.site/w/1000/i/a9087674f03afe23dc3e8feb35136ffb75e100b1f54c39563216f79f29d1db8d/1731589221103.jpeg" /> <img width="1170" height="2233" width_o="1170" height_o="2233" data-src="https://freight.cargo.site/t/original/i/2157f8c906e2cf448cf41792c47970d5525f946fd5d9c8597cae1626af798c8f/IMG_7519.jpg" data-mid="233199783" border="0" src="https://freight.cargo.site/w/1000/i/2157f8c906e2cf448cf41792c47970d5525f946fd5d9c8597cae1626af798c8f/IMG_7519.jpg" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8827cf0b76d67b8fa981e7c9cee0036081b1761a24f4c431f95a8d8bf5b42c79/Design-sem-nome-11.png" data-mid="233527283" border="0" src="https://freight.cargo.site/w/980/i/8827cf0b76d67b8fa981e7c9cee0036081b1761a24f4c431f95a8d8bf5b42c79/Design-sem-nome-11.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4845216b28a78646e5a08b0611620ad320c4e552d69ddfa783d792279c5186db/Design-sem-nome-15.png" data-mid="233527688" border="0" src="https://freight.cargo.site/w/980/i/4845216b28a78646e5a08b0611620ad320c4e552d69ddfa783d792279c5186db/Design-sem-nome-15.png" /> Anterior Início Próximo https://apropriaday.com/Donas-da-conta Wed, 17 Nov 2021 06:35:46 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/Donas-da-conta Início︎︎︎ Donas da conta ︎ Santander Brasil O podcast "Donas da Conta", em parceria com o Santander, foi criado para impulsionar a relação das mulheres com dinheiro. Criamos 8 episódios apresentados por Carla Lemos, com convidadas especiais que compartilham suas experiências e aprendizados sobre finanças.Agência: W3haus // CAPS Produtora: Modices&nbsp;Minhas funções: roteirista, redatora e estratégia de influência (curadoria de influenciadoras para os episódios). Saiba mais sobre o projeto clicando aqui. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/25ac44e139dce75812e005af99eded2eebe0d6fed3ee0470040f254394424fef/Snapinsta.app_243853879_164233295888506_3999041723239053100_n_1080.jpg" data-mid="202181766" border="0" src="https://freight.cargo.site/w/1000/i/25ac44e139dce75812e005af99eded2eebe0d6fed3ee0470040f254394424fef/Snapinsta.app_243853879_164233295888506_3999041723239053100_n_1080.jpg" /> <img width="1080" height="1348" width_o="1080" height_o="1348" data-src="https://freight.cargo.site/t/original/i/ea1345e49b0a572a0b403103a56252c745bd3ab7980103286da541a0cfc20301/Snapinsta.app_244034762_164775125823115_8435906353591520804_n_1080.jpg" data-mid="202181768" border="0" src="https://freight.cargo.site/w/1000/i/ea1345e49b0a572a0b403103a56252c745bd3ab7980103286da541a0cfc20301/Snapinsta.app_244034762_164775125823115_8435906353591520804_n_1080.jpg" /> <img width="1080" height="1348" width_o="1080" height_o="1348" data-src="https://freight.cargo.site/t/original/i/f7a69096b78224af69266b98961e99e19c3c0eaa005775a129363a12e5f538f3/Snapinsta.app_244154773_215235670598800_606955456140111135_n_1080.jpg" data-mid="202181762" border="0" src="https://freight.cargo.site/w/1000/i/f7a69096b78224af69266b98961e99e19c3c0eaa005775a129363a12e5f538f3/Snapinsta.app_244154773_215235670598800_606955456140111135_n_1080.jpg" /> <img width="1080" height="1348" width_o="1080" height_o="1348" data-src="https://freight.cargo.site/t/original/i/0e0f51ab2561fa1be6fd5c91f3f0e243b3efd59dd4586d771d7103a276e9e8b0/Snapinsta.app_244047249_399528614902968_2391613485598447951_n_1080.jpg" data-mid="202181769" border="0" src="https://freight.cargo.site/w/1000/i/0e0f51ab2561fa1be6fd5c91f3f0e243b3efd59dd4586d771d7103a276e9e8b0/Snapinsta.app_244047249_399528614902968_2391613485598447951_n_1080.jpg" /> <img width="1080" height="1348" width_o="1080" height_o="1348" data-src="https://freight.cargo.site/t/original/i/f8ea9488702eaf2d4c68056709f26e6d0cde22d1e53569d87d8abbf2221c8d40/Snapinsta.app_243768192_570684634250411_2015377505546652437_n_1080.jpg" data-mid="202181764" border="0" src="https://freight.cargo.site/w/1000/i/f8ea9488702eaf2d4c68056709f26e6d0cde22d1e53569d87d8abbf2221c8d40/Snapinsta.app_243768192_570684634250411_2015377505546652437_n_1080.jpg" /> <img width="1080" height="1348" width_o="1080" height_o="1348" data-src="https://freight.cargo.site/t/original/i/0354031d46b44bafa7103ba5a8eade1cf5be8f42999df36b7507d4107dbb540f/Snapinsta.app_243530388_1310834759398658_2641275925765027914_n_1080.jpg" data-mid="202181763" border="0" src="https://freight.cargo.site/w/1000/i/0354031d46b44bafa7103ba5a8eade1cf5be8f42999df36b7507d4107dbb540f/Snapinsta.app_243530388_1310834759398658_2641275925765027914_n_1080.jpg" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e947886481a08dc61285592edc5dbd02d042d5da60c8cbdeede59cb35d2b8a3/Design-sem-nome-8.png" data-mid="202312392" border="0" src="https://freight.cargo.site/w/980/i/1e947886481a08dc61285592edc5dbd02d042d5da60c8cbdeede59cb35d2b8a3/Design-sem-nome-8.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e94e3b3583b93bdd28b83916f748912e50f047ed85de0d761311db90901e7cfc/Design-sem-nome-7.png" data-mid="202312330" border="0" src="https://freight.cargo.site/w/980/i/e94e3b3583b93bdd28b83916f748912e50f047ed85de0d761311db90901e7cfc/Design-sem-nome-7.png" /> Anterior Início Próximo https://apropriaday.com/A-Beleza-de-Parintins Thu, 27 Jun 2024 17:58:46 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/A-Beleza-de-Parintins Início︎︎︎ #ABelezaDeParintins ︎ O Boticário O Boticário é a marca de beleza oficial do Festival de Parintins. Pra espalhar essa informação através de conteúdo da marca, nada melhor do que entrar no ritmo das toadas. Em parceria com o Garantido e o Caprichoso, criamos toadas exclusivas de cada boi que geraram posts super engajados.Agência: W3haus DC: Felipe Pacheco DA: Peu&nbsp;Minhas funções: estrategista de conteúdo e redatora.Saiba&nbsp;mais sobre o projeto clicando aqui e aqui. <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e9501876327af66fe0ed958d9b9f8413fab25f347ab422f59e33315f7167cf10/Snapinst.app_video_AQPFlAd0QRjNCJrWzefwMOfULj4HUsXPwc7TBa1sUWCv4F9kkgMCKf20ybzWXXdvovULol32XFEL84YrbaV2gFXe3McQNP0JmiK2UXI.gif" data-mid="225051592" border="0" src="https://freight.cargo.site/w/720/i/e9501876327af66fe0ed958d9b9f8413fab25f347ab422f59e33315f7167cf10/Snapinst.app_video_AQPFlAd0QRjNCJrWzefwMOfULj4HUsXPwc7TBa1sUWCv4F9kkgMCKf20ybzWXXdvovULol32XFEL84YrbaV2gFXe3McQNP0JmiK2UXI.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6a6ad829c7d89b6fa5c4846527fefcaf302ed6eabbd3f198a30bfeb899525185/Snapinst.app_video_AQPFlAd0QRjNCJrWzefwMOfULj4HUsXPwc7TBa1sUWCv4F9kkgMCKf20ybzWXXdvovULol32XFEL84YrbaV2gFXe3McQNP0JmiK2UXI-2.gif" data-mid="225051595" border="0" src="https://freight.cargo.site/w/720/i/6a6ad829c7d89b6fa5c4846527fefcaf302ed6eabbd3f198a30bfeb899525185/Snapinst.app_video_AQPFlAd0QRjNCJrWzefwMOfULj4HUsXPwc7TBa1sUWCv4F9kkgMCKf20ybzWXXdvovULol32XFEL84YrbaV2gFXe3McQNP0JmiK2UXI-2.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/43b7a3831c314cc9c992eb00073f36dab2e9cfb2f72bb277e606c94ad828655c/Snapinst.app_video_AQNs1Xm-iEiFocFdGiWhNifQVxH280DNNUnTogZ4_oMWY2cWdRfSqonssaE-j_LPgGm6j5pyJDX1gYCZ9nzDqNEGtVu3lgpE2KNOpmQ.gif" data-mid="225051505" border="0" src="https://freight.cargo.site/w/720/i/43b7a3831c314cc9c992eb00073f36dab2e9cfb2f72bb277e606c94ad828655c/Snapinst.app_video_AQNs1Xm-iEiFocFdGiWhNifQVxH280DNNUnTogZ4_oMWY2cWdRfSqonssaE-j_LPgGm6j5pyJDX1gYCZ9nzDqNEGtVu3lgpE2KNOpmQ.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bc11c302e9e71166936cd776720339a858bbe5216fc9b780f793cf3acb3cb80b/Snapinst.app_video_AQNs1Xm-iEiFocFdGiWhNifQVxH280DNNUnTogZ4_oMWY2cWdRfSqonssaE-j_LPgGm6j5pyJDX1gYCZ9nzDqNEGtVu3lgpE2KNOpmQ-2.gif" data-mid="225051510" border="0" src="https://freight.cargo.site/w/720/i/bc11c302e9e71166936cd776720339a858bbe5216fc9b780f793cf3acb3cb80b/Snapinst.app_video_AQNs1Xm-iEiFocFdGiWhNifQVxH280DNNUnTogZ4_oMWY2cWdRfSqonssaE-j_LPgGm6j5pyJDX1gYCZ9nzDqNEGtVu3lgpE2KNOpmQ-2.gif" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37cf32b48f213ad1abaa13b8187ff1f2afd5f88a9b7916467066e8bcbe57dfd1/Design-sem-nome-8.png" data-mid="225053065" border="0" src="https://freight.cargo.site/w/980/i/37cf32b48f213ad1abaa13b8187ff1f2afd5f88a9b7916467066e8bcbe57dfd1/Design-sem-nome-8.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc12507df6954b00522da067523ee88573a48cee607120faf34ecff32683d564/Design-sem-nome-9.png" data-mid="225053112" border="0" src="https://freight.cargo.site/w/980/i/bc12507df6954b00522da067523ee88573a48cee607120faf34ecff32683d564/Design-sem-nome-9.png" /> Anterior Início Próximo https://apropriaday.com/inspireumamulher Wed, 17 Nov 2021 06:30:48 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/inspireumamulher Início︎︎︎ #inspireumamulher ︎ Carla Lemos Para incentivar um movimento de apoio entre as mulheres, no Dia Internacional da Mulher, criei a hashtag #InspireUmaMulher no perfil da influenciadora Carla Lemos, convidando as @s do Twitter para compartilhar seus aprendizados. A hashtag recebeu muitas interações (no tweet original e fora dele), ganhou destaque na rede social e virou até texto no Buzzfeed. Minhas funções: estrategista de conteúdo, redatora e CM. <img width="1196" height="704" width_o="1196" height_o="704" data-src="https://freight.cargo.site/t/original/i/c8ef4b3153fbcc1a890636528b10e0cb336bb481a5d5e9d4751dce98f9ed9538/Screen-Shot-2021-12-08-at-23.51.26.png" data-mid="126896552" border="0" src="https://freight.cargo.site/w/1000/i/c8ef4b3153fbcc1a890636528b10e0cb336bb481a5d5e9d4751dce98f9ed9538/Screen-Shot-2021-12-08-at-23.51.26.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/108da28c8a571a487daea5af3100afae90001931da13a42a5ee1c78df59c915a/Inspire2.jpg" data-mid="126896564" border="0" src="https://freight.cargo.site/w/800/i/108da28c8a571a487daea5af3100afae90001931da13a42a5ee1c78df59c915a/Inspire2.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b59d959a9bc9dd437a54a35fba8a660e2b818a50d8d9c1f93a25be35c8598391/inspire5.jpg" data-mid="126896583" border="0" src="https://freight.cargo.site/w/800/i/b59d959a9bc9dd437a54a35fba8a660e2b818a50d8d9c1f93a25be35c8598391/inspire5.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f1f9213b54af32f793e4493532068ffe06bfe9cfcb13908fe95856b9bea9dab7/inspire3.jpg" data-mid="126896567" border="0" src="https://freight.cargo.site/w/800/i/f1f9213b54af32f793e4493532068ffe06bfe9cfcb13908fe95856b9bea9dab7/inspire3.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/2adc035056f523f51ea97f43b7e05be7bfa1dfc58d8bd641cf1a71246b2f0d44/inspire4.jpg" data-mid="126896576" border="0" src="https://freight.cargo.site/w/800/i/2adc035056f523f51ea97f43b7e05be7bfa1dfc58d8bd641cf1a71246b2f0d44/inspire4.jpg" /> <img width="1198" height="1266" width_o="1198" height_o="1266" data-src="https://freight.cargo.site/t/original/i/0ec03f78d6230aba3dd0936232b2afc23b0b597f431725f1bb09840160409ec7/Screen-Shot-2021-12-09-at-00.03.50.png" data-mid="126896908" border="0" src="https://freight.cargo.site/w/1000/i/0ec03f78d6230aba3dd0936232b2afc23b0b597f431725f1bb09840160409ec7/Screen-Shot-2021-12-09-at-00.03.50.png" /> <img width="2428" height="1706" width_o="2428" height_o="1706" data-src="https://freight.cargo.site/t/original/i/42f75b531b3facd5936f5853d8dc9b11bf3db3be22eecaaa4ea24830b146518a/Screen-Shot-2021-12-09-at-00.02.42.png" data-mid="126896897" border="0" src="https://freight.cargo.site/w/1000/i/42f75b531b3facd5936f5853d8dc9b11bf3db3be22eecaaa4ea24830b146518a/Screen-Shot-2021-12-09-at-00.02.42.png" /> Anterior Início Próximo https://apropriaday.com/Retorno-da-ELLE Tue, 11 Jan 2022 01:26:17 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/Retorno-da-ELLE Início︎︎︎ Retorno da ELLE Brasil ︎ ELLE Brasil Após uma pausa de um ano e meio, a ELLE Brasil precisava anunciar seu retorno. Para impactar a audiência, usamos cartazes com frases curtas que insinuavam o retorno, sem dar muitas informações sobre o assunto. Depois de muito engajamento e uma comunidade toda aquecida, confirmamos a notícia oficialmente através de um comunicado em vídeo.Agência: In house da ELLE Brasil&nbsp; Minhas funções: estrategista de conteúdo, redatora e CM.Saiba&nbsp;mais sobre o projeto clicando aqui ou aqui. &nbsp; <img width="1190" height="456" width_o="1190" height_o="456" data-src="https://freight.cargo.site/t/original/i/b085f6e550b932b6cc578fb24271b852b2d3f460ccc88bbed854845f1c48fa96/Screen-Shot-2022-01-05-at-23.25.42.png" data-mid="129712930" border="0" src="https://freight.cargo.site/w/1000/i/b085f6e550b932b6cc578fb24271b852b2d3f460ccc88bbed854845f1c48fa96/Screen-Shot-2022-01-05-at-23.25.42.png" /><img width="2294" height="1538" width_o="2294" height_o="1538" data-src="https://freight.cargo.site/t/original/i/85fbc9b9748989e36fbef4cf48d5e40a8dd8f841714489b70e41ba4057dc4353/Screen-Shot-2022-01-05-at-23.37.01.png" data-mid="129712952" border="0" src="https://freight.cargo.site/w/1000/i/85fbc9b9748989e36fbef4cf48d5e40a8dd8f841714489b70e41ba4057dc4353/Screen-Shot-2022-01-05-at-23.37.01.png" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/17ee89d46e6c8ff0e5b6c3843c5314d9cbca5b0428cc583bf1f35e53c9663b98/89713920_929235774159221_2544287110006493720_n.jpg" data-mid="129712988" border="0" src="https://freight.cargo.site/w/1000/i/17ee89d46e6c8ff0e5b6c3843c5314d9cbca5b0428cc583bf1f35e53c9663b98/89713920_929235774159221_2544287110006493720_n.jpg" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/46069c7086f898cbbf16508a62d4f531c08cc397696475b182de83a62db73622/89068606_216849179694991_7541952003301534072_n.jpg" data-mid="129712998" border="0" src="https://freight.cargo.site/w/1000/i/46069c7086f898cbbf16508a62d4f531c08cc397696475b182de83a62db73622/89068606_216849179694991_7541952003301534072_n.jpg" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/48714228bcf09e3ae34762888e3ab30472e1133af0c3522372bdd7a91a53cba6/83688765_565886110949138_4868815022150837786_n.jpg" data-mid="129712992" border="0" src="https://freight.cargo.site/w/1000/i/48714228bcf09e3ae34762888e3ab30472e1133af0c3522372bdd7a91a53cba6/83688765_565886110949138_4868815022150837786_n.jpg" /> <img width="1164" height="1514" width_o="1164" height_o="1514" data-src="https://freight.cargo.site/t/original/i/f46d20cbf480498fb29e6ec57f8a16f08f3f664838d293289ecad3da624b8e0e/Screen-Shot-2022-01-10-at-22.56.41.png" data-mid="129713444" border="0" src="https://freight.cargo.site/w/1000/i/f46d20cbf480498fb29e6ec57f8a16f08f3f664838d293289ecad3da624b8e0e/Screen-Shot-2022-01-10-at-22.56.41.png" /> Anterior Início Próximo https://apropriaday.com/O-que-voce-fez-por-voce-mesma-hoje Wed, 17 Nov 2021 05:27:48 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/O-que-voce-fez-por-voce-mesma-hoje Início︎︎︎ O que você fez por você mesma hoje? ︎ Modices e GNT Para divulgar a nova temporada do programa Super Bonita (GNT), que fala sobre o autocuidado, criamos um vídeo-manifesto com reflexões sobre os minutos de carinho que dedicamos para nós mesmas.DC: Carla LemosMinhas funções: estrategista de conteúdo e roteirista.Saiba&nbsp;mais sobre o projeto clicando aqui. <img width="1396" height="1226" width_o="1396" height_o="1226" data-src="https://freight.cargo.site/t/original/i/adc0a5ffd3c0d6da02baa23c59ccfa14e1c0586a39c2b6889e862c02d2b8c398/Screen-Shot-2021-11-17-at-23.16.18.png" data-mid="124927133" border="0" src="https://freight.cargo.site/w/1000/i/adc0a5ffd3c0d6da02baa23c59ccfa14e1c0586a39c2b6889e862c02d2b8c398/Screen-Shot-2021-11-17-at-23.16.18.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/861adb3c0d14121584f053a95c2326af683e77355224266391db8ef6334e5285/Design-sem-nome-10.png" data-mid="202313948" border="0" src="https://freight.cargo.site/w/980/i/861adb3c0d14121584f053a95c2326af683e77355224266391db8ef6334e5285/Design-sem-nome-10.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/999ed2dc5b8551cf2bd51d6e746fe1d623f509329dc51447f57e4319540e7def/Design-sem-nome-9.png" data-mid="202313951" border="0" src="https://freight.cargo.site/w/980/i/999ed2dc5b8551cf2bd51d6e746fe1d623f509329dc51447f57e4319540e7def/Design-sem-nome-9.png" /> Anterior Início Próximo https://apropriaday.com/baseado-em-fatos-reais Thu, 26 Jan 2023 21:56:38 +0000 Day Bernardino | estratégia ✶ redação ✶ conteúdo https://apropriaday.com/baseado-em-fatos-reais home︎︎︎ Baseado em dores reais ︎ Buscofem Conteúdos de true crime são mais consumidos por mulheres e o motivo vai além do entretenimento: muitas buscam nas histórias reais uma maneira de identificar e escapar das violências. Para conectar esse assunto com Buscofem, fizemos uma parceria com um dos maiores podcasts do gênero no país, o Modus Operandi, e criamos um episódio especial sobre a história de Maria da Penha - a sobrevivente que mudou as leis do Brasil. Agência: ArtplanDC: Mayara Sauer&nbsp;DA: Carol AraújoMinhas funções: estrategista de conteúdo e redatora.Saiba mais sobre o projeto clicando aqui. <img width="3296" height="1656" width_o="3296" height_o="1656" data-src="https://freight.cargo.site/t/original/i/ef3064642c5333aaf26d23c7bb6978b46f6e8c0065a5c8e6e81e5114b91ca7d8/Screenshot-2024-03-31-at-14.45.18.png" data-mid="207960489" border="0" src="https://freight.cargo.site/w/1000/i/ef3064642c5333aaf26d23c7bb6978b46f6e8c0065a5c8e6e81e5114b91ca7d8/Screenshot-2024-03-31-at-14.45.18.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9ba71449ee58c9476cff9e0b1886a4eff9a68d35b51c7d63fc5f72e724e62b7/Snapinsta.app_325676302_2342621222553422_4997451498664483739_n_1080.jpg" data-mid="207961473" border="0" src="https://freight.cargo.site/w/1000/i/a9ba71449ee58c9476cff9e0b1886a4eff9a68d35b51c7d63fc5f72e724e62b7/Snapinsta.app_325676302_2342621222553422_4997451498664483739_n_1080.jpg" /> <img width="1194" height="1116" width_o="1194" height_o="1116" data-src="https://freight.cargo.site/t/original/i/177469eb0bb61fcda7acfc828c8929b1bc927e7255dc2afcd2af2d75cdb1ef67/Screenshot-2024-03-31-at-16.28.48.png" data-mid="207963287" border="0" src="https://freight.cargo.site/w/1000/i/177469eb0bb61fcda7acfc828c8929b1bc927e7255dc2afcd2af2d75cdb1ef67/Screenshot-2024-03-31-at-16.28.48.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58143b33c4a9cc4a9bdd3c3387707cedb1e3c155f1aa68e772f8b7984df5e9ab/Design-sem-nome-15.png" data-mid="207962855" border="0" src="https://freight.cargo.site/w/980/i/58143b33c4a9cc4a9bdd3c3387707cedb1e3c155f1aa68e772f8b7984df5e9ab/Design-sem-nome-15.png" /> <img width="980" height="1080" width_o="980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b5862e88afaa5d680821c7cf1ee29f6850b69e1d799fa218e8648b9a118d098/Design-sem-nome-16.png" data-mid="207963133" border="0" src="https://freight.cargo.site/w/980/i/9b5862e88afaa5d680821c7cf1ee29f6850b69e1d799fa218e8648b9a118d098/Design-sem-nome-16.png" /> ︎ projeto anterior︎ indexpróximo projeto ︎